Princess Reema Bandar Al Saud joined the All Women's Sports Network (AWSN) as an adviser on 6 October 2026, taking on a role aimed at supporting the network's growing coverage of women's sports across the Middle East and internationally.
Princess Reema, who serves as Saudi Arabia's ambassador to the United States, will advise the network as it broadens its reach. The appointment reflects the increasing prominence of Saudi figures in shaping the global conversation around women's sports.
In her advisory capacity, Princess Reema will support AWSN's efforts to expand its programming and widen the visibility of women athletes, with a focus that includes the Middle East region alongside its international audience.
Why it matters
The move signals continued momentum for women's sports in the Kingdom and the wider region, where participation and viewership have risen sharply in recent years. Greater regional coverage can offer local athletes more exposure and encourage young women and girls to take up sport.
For residents across Riyadh, Jeddah and beyond, the appointment underlines how Saudi Arabia is building a stronger presence in international sports media and strengthening opportunities for women in athletics.
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