Saudi Arabia Launches Ronaldo Tourism Campaign

Oct 24, 2026

Saudi Arabia has launched a new global tourism campaign titled “I Came for Football, I Stayed for More,” featuring football star Cristiano Ronaldo. The campaign runs under the Kingdom’s consumer tourism brand, “Saudi, Welcome to Arabia,” and aims to showcase the country as a year-round destination for sports, culture, and entertainment.

The campaign highlights a packed sports calendar that includes football, Formula 1, esports, golf, tennis, boxing, and the Saudi Pro League. It also puts a spotlight on major cultural and entertainment events such as Riyadh Fashion Week, the البحر الأحمر International Film Festival, Soundstorm, and the Saudi Seasons, along with experiences in الرياض, جدة, الدرعية, and العلا.

According to the campaign’s stated reach, it targets international travelers across Europe, India, and China, inviting them to discover that the Kingdom offers far more than a single sporting event — from live concerts and film to fashion and heritage destinations.

What it means for residents and visitors

For residents and expats, the campaign signals continued growth in the Kingdom’s events and leisure scene, with more international attention expected to drive tourism activity in the major cities. The message is clear: visitors who come for one experience are encouraged to stay and explore the wider range of attractions on offer.

It is worth noting that this is a promotional tourism campaign only. It does not create a tourism visa, entry requirement, ticket, or any government fee. No campaign-specific application steps, validity period, prices in ريال سعودي, or official booking channel were announced.

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