Princess Reema bint Bandar Al Saud joined the All Women's Sports Network (AWSN) as an adviser on 6 October 2026, taking on a role aimed at expanding media coverage and international exposure for women athletes, including those in the Middle East.
AWSN is a women's-sports media network co-founded by actress and producer Whoopi Goldberg. The platform is dedicated to showcasing female competitors across a range of disciplines, giving them a dedicated space in a sports media landscape where women's events have historically received less airtime.
In her advisory capacity, Princess Reema is expected to support efforts to broaden coverage and build a stronger global profile for women in sport. Her involvement places particular emphasis on the Middle East, a region where interest and participation in women's sports have grown rapidly in recent years.
Why it matters locally
For audiences across Saudi Arabia, the appointment signals continued momentum behind women's sport and its visibility on the international stage. The growth of women's athletics in the Kingdom has become increasingly prominent, and greater media attention can help profile regional talent to wider audiences.
Princess Reema continues to serve as Saudi Arabia's ambassador to the United States alongside her new advisory role. Her combined experience in diplomacy and sports advocacy adds weight to the network's goal of raising the profile of women athletes worldwide.
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