Princess Reema bint Bandar Al Saud, Saudi Arabia's ambassador to the United States, has joined the All Women's Sports Network (AWSN) as an adviser, in an appointment announced on October 6, 2026.
In her advisory capacity, Princess Reema is set to support the network's efforts to broaden its coverage of women's sports across the Middle East and in international markets. The role positions her to help guide the network's regional growth strategy as interest in women's athletics continues to rise.
The appointment reflects the growing momentum behind women's sports in the Kingdom and the wider region, where female participation in athletics, competitions, and sporting events has expanded significantly in recent years. Greater media coverage is widely seen as a key factor in building audiences, attracting sponsorship, and encouraging more women and girls to take part.
For the community in Saudi Arabia, the move signals continued attention to developing women's sports and expanding the visibility of female athletes both locally and abroad. It also underscores the role Saudi figures are playing in shaping how women's sports are presented to audiences worldwide.
The advisory appointment is a private professional role and does not involve any government fee, application process, or official procedure.
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