Princess Reema Bandar Al Saud, Saudi Arabia's ambassador to the United States, has joined the All Women's Sports Network as an adviser, in a move announced on 6 October 2026 aimed at broadening coverage and international exposure for women's sports across the Middle East and beyond.
The role is advisory, with the stated goal of expanding the reach and visibility of women's sports in the region. It reflects the growing momentum behind women's participation and representation in sport, both as athletes and as part of the wider sports industry.
As part of its regional plans, the network intends to stage its first Middle East sports festival in Saudi Arabia during the first quarter of 2027. The event is expected to bring greater attention to women's competitions and create new opportunities for athletes and audiences in the Kingdom.
Why it matters to the community
For residents and families in Riyadh, Jeddah and beyond, the development signals continued investment in sport as a growing part of daily life in the Kingdom. Expanded coverage of women's sports can open doors for young athletes, encourage community participation, and add to the Kingdom's rising calendar of sporting events.
The planned 2027 festival also points to more live sports experiences for local audiences in the near future, giving fans another reason to follow women's competitions closely.
Stay updated with the latest news, events, sports updates, business insights, real estate and lifestyle stories on Saudi Living — the leading online platform for residents, expats, and visitors in Saudi Arabia.
Follow Saudi Living for daily updates:
- Instagram - @saudiliving
- X - @saudiliving
- Facebook - @saudiliving
- YouTube - @saudiliving
Don't Miss Similar Listings
Be the first to know when new stories on this topic are published.
