Princess Reema bint Bandar Al Saud, Saudi Arabia's ambassador to the United States, joined the All Women's Sports Network (AWSN) as an adviser on 6 October 2026, a role aimed at broadening media coverage of women's sport across the Middle East and worldwide.
AWSN is a media network dedicated entirely to women's sports and was co-founded by entertainer Whoopi Goldberg. The network focuses on giving female athletes greater visibility through programming and coverage designed to reach wider international audiences.
In her advisory capacity, Princess Reema is expected to support the network's efforts to expand its reach and strengthen the international profile of women athletes, with particular attention to talent emerging from the Middle East region.
Why it matters
The appointment reflects the continued rise of women's sport in the region, as more Saudi and Gulf women take part in athletics at competitive and recreational levels. Greater media coverage helps create role models, encourages participation, and opens new opportunities for athletes to compete and be recognised on a global stage.
For communities across the Kingdom, the move signals growing momentum behind women's sport and its visibility in both local and international media, part of a broader shift toward wider participation in sports and physical activity.
Stay updated with the latest news, events, sports updates, business insights, real estate and lifestyle stories on Saudi Living — the leading online platform for residents, expats, and visitors in Saudi Arabia.
Follow Saudi Living for daily updates:
- Instagram - @saudiliving
- X - @saudiliving
- Facebook - @saudiliving
- YouTube - @saudiliving
Don't Miss Similar Listings
Be the first to know when new stories on this topic are published.
