Saudi Arabia Launches Tourism Campaign with Ronaldo

Saudi Arabia has launched a new international tourism campaign titled “I Came for Football, I Stayed for More,” part of the “Saudi, Welcome to Arabia” brand and featuring football star Cristiano Ronaldo. The campaign aims to attract travelers by showcasing the Kingdom beyond its growing sports scene.

The campaign is being rolled out across key international markets, including Europe, India, and China. It highlights Saudi Arabia’s expanding calendar of sports, entertainment, cultural, and major events, inviting visitors to extend their trips and explore more of what the country offers.

By linking the global popularity of football with the Kingdom’s wider tourism offerings, the campaign encourages fans who travel for matches and sporting events to stay longer and experience destinations, festivals, and cultural attractions across the country.

Why it matters

The initiative supports Saudi Arabia’s ambitious goal of welcoming 150 million visitors by 2030. For residents and expats, the continued growth of the tourism sector points to more events, entertainment options, and leisure activities taking shape across cities such as Riyadh and Jeddah.

As the Kingdom positions itself as a year-round destination, campaigns like this reflect the steady expansion of its hospitality, entertainment, and cultural landscape, creating fresh experiences for both international guests and the local community.

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