Wael Al-Fayez has been appointed managing director of Kings League MENA, taking up the role in August 2026. He becomes the first person to hold the regional managing director position for the competition across the Middle East and North Africa.
Al-Fayez previously served as chief commercial officer of the Saudi Pro League. In his new role, he will oversee commercial strategy, key partnerships, and operational growth throughout the region, guiding the league as it expands its footprint.
The appointment comes ahead of an expanded Split 1, which runs from 18 September to 30 October 2026 in Riyadh. The competition will feature 10 teams, including teams representing Saudi Arabia, with matches held at Cool Arena in Boulevard Riyadh City.
Why it matters
The arrival of a dedicated regional managing director signals the growing investment in new sports entertainment formats in Saudi Arabia. Hosting an expanded season in Riyadh brings a fast-paced, fan-focused football competition to local audiences and adds to the capital's packed calendar of live events.
For residents and visitors, the season offers another reason to head to Boulevard Riyadh City this autumn. Official ticket prices and venue operating hours had not been confirmed at the time of writing.
Stay updated with the latest news, events, sports updates, business insights, real estate and lifestyle stories on Saudi Living — the leading online platform for residents, expats, and visitors in Saudi Arabia.
Follow Saudi Living for daily updates:
- Instagram - @saudiliving
- X - @saudiliving
- Facebook - @saudiliving
- YouTube - @saudiliving
Don't Miss Similar Listings
Be the first to know when new stories on this topic are published.
