Ferrari Opens New Riyadh Showroom on Northern Ring Road

Ferrari has opened a new showroom in Riyadh, located at Canopy Plaza on the Northern Ring Road, as the Italian carmaker positions Saudi Arabia at the center of its Middle East growth strategy. The showroom is operated by Fast Auto Technic, Ferrari's official importer in the Kingdom.

The new location is notable for being the first Ferrari showroom in the Middle East and Asia to adopt the company's latest corporate identity, giving Saudi customers a space that reflects the brand's newest design direction.

The facility offers a full range of services, including displays of new models, private vehicle configuration areas where buyers can personalize their cars, a dedicated delivery space, and a selection of Ferrari Approved certified pre-owned vehicles.

Why it matters

Ferrari has identified Saudi Arabia as a major driver of its growth across the Middle East, underscoring the Kingdom's expanding role in the luxury automotive market. The opening adds to Riyadh's growing roster of premium retail and automotive destinations, reflecting rising demand among residents for high-end brands and experiences.

For the community, the showroom brings Ferrari's full ownership experience closer to buyers in the capital, from configuration through delivery and after-sales support.

---

Stay updated with the latest news, events, sports updates, business insights, real estate and lifestyle stories on Saudi Living — the leading online platform for residents, expats, and visitors in Saudi Arabia.

Follow Saudi Living for daily updates:

• Instagram - @saudiliving
• X - @saudiliving
• Facebook - @saudiliving
• YouTube - @saudiliving