Saudi, Welcome to Arabia Promotes Events & Tourism

Saudi Arabia's national tourism campaign, Saudi, Welcome to Arabia, is spotlighting the Kingdom as a year-round destination that brings together sports, culture, entertainment, and major events for both residents and international visitors.

On the sporting side, the campaign features Formula 1 at the Jeddah Corniche Circuit, LIV Golf Riyadh, the Saudi Pro League, tennis, boxing, and the Esports World Cup. These events draw global audiences and bring top competition to venues across the Kingdom.

Culture and entertainment are equally central, with Riyadh Season, Jeddah Season, fashion events, film festivals, and the Red Sea International Film Festival anchoring the calendar. Major gatherings are hosted at venues including the Kingdom Arena in Boulevard Riyadh City and the Jeddah Superdome on Madinah Road in Jeddah.

Visa options for visitors

International travelers can apply through the official Saudi visa platform, while eligible travelers may also use visa on arrival. The single-entry tourist eVisa carries a validity of 90 days with a maximum stay of 90 days. The multiple-entry tourist eVisa is valid for one year, also with a maximum stay of 90 days

Listed charges include an USD 80 visa fee, a USD 10.50 non-refundable digital-services fee, and a USD 10.50 insurance digital-services fee.

For the community, the campaign means more entertainment and sporting choices close to home, plus clearer paths for family and friends abroad to plan a visit. Exact 2026 venue ticket prices, operating hours, and event schedules vary by event and should be confirmed through the official event-ticketing channel.

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