Salla Acquires Paylink, Invests in NML for Merchants

E-commerce platform Salla has acquired payments company Paylink and made a strategic investment in retail enabler NML, in a move aimed at broadening the services available to Saudi merchants across both online and physical sales channels.

The acquisition of Paylink is designed to strengthen Salla's payment offering for merchants in Saudi Arabia. The disclosed value of the transaction was not made public.

the combined offering is intended to cover a wide range of payment options, including online payments, point-of-sale payments, and SoftPOS. It also aims to support transactions in multiple currencies and to help merchants sell internationally.

Connecting online and physical retail

Separately, Salla's investment in NML is focused on helping merchants link their online stores with physical retail outlets. The goal is to expand product distribution into traditional retail channels, giving sellers more ways to reach customers beyond their websites.

For the local business community, the two moves point to a more integrated set of tools for merchants who want to manage payments and distribution in one place. Small and medium-sized sellers in particular may benefit from the ability to accept different payment methods and reach shoppers both online and in-store.

The available information does not provide specific fees, prices, validity periods, or official application steps related to this business move, and it does not identify a particular government channel involved in the transaction.

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