Saudi Arabia Expands Autumn 2026 Tourism Campaign

Saudi tourism authorities have extended a global marketing campaign for the autumn 2026 travel season under the national brand “Saudi, Welcome to Arabia,” spotlighting destinations that include الرياض, جدة, العلا, the البحر الأحمر, Aseer, Taif, Al-Baha, and the Eastern Province.

The expanded campaign runs across television, digital channels, social media, and online travel agencies in key markets. It ties into seasonal booking platforms such as Saudi Summer 2026 “Unlock More” and the “Welcome to Saudi Arabia” winter offers, both accessible through official promotion channels including the Visit Saudi (Spirit of Saudi) website and app for destination guides, event calendars, and bundled deals.

The Saudi Summer 2026 “Unlock More” platform continues into the shoulder and autumn period, offering discounted packages for الرياض, جدة, Aseer, the البحر الأحمر, Taif, and Al-Baha, combining hotels, flights, and activities in a single digital gateway. The winter offers platform provides double discounts on bundled bookings of flights, hotels, and event tickets, with offers running through the end of the first quarter of 2026, overlapping the autumn-to-winter window.

Culture and heritage take a central role. The campaign promotes العلا with its heritage sites, cultural events, and open-air concerts, alongside historical sites in the Makkah region through awareness initiatives for sustainable visits, and historic districts in الدرعية, الرياض and جدة. Along the البحر الأحمر coast — including جدة, Umluj, and Red Sea resorts — it highlights new hospitality openings, marine activities, and cultural exhibitions planned for autumn and winter 2026 to sustain year-round visitor flows.

For international audiences, the campaign uses the “Go Beyond What You Think” theme, high-profile ambassadors, and user-generated content via campaign hashtags. Locally, entertainment continues through موسم الرياض 2025–2026, which runs from 10 October 2025 to March 2026. For residents and visitors, the campaign means easier bundled booking and more seasonal options across the Kingdom.

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