SFDA Updates Energy Drink and Sugary Beverage Rules

The Saudi Food and Drug Authority has issued updated regulations governing energy drinks and sugary beverages, part of a broader effort to protect public health across the Kingdom. The rules are managed through the authority's own electronic systems.

The technical regulation for energy drinks has been updated under the Gulf framework, moving from Gulf Standard GSO 1926/2009 to the new GSO 1926/2025 "Energy Drinks" as part of the work of the GCC Technical Committee for Food and Agricultural Standards.

The regulation sets fixed maximum limits for key ingredients including caffeine, taurine, inositol, and glucuronolactone. Caffeine is typically restricted to around 23–32 mg while taurine is limited to about 400 mg Consumers are advised to check the latest text through the authority for the precise figures in force.

Warnings, display, and sales rules

Energy drink products must carry clear warnings that they contain high caffeine, stating the caffeine amount Labels must note the products are not suitable for pregnant or breastfeeding women, children under 16, athletes during exercise, and people with heart disease, high blood pressure, diabetes, or caffeine sensitivity. Labels must also advise consumers not to exceed recommended consumption levels.

Retailers must keep energy drinks in designated fridges or shelves, separate from other beverages, marked with prominent warning signs. These displays must not be placed in children-focused areas or beside healthy foods.

Advertising of energy drinks remains prohibited across print, audio, and visual media. Companies, agents, and distributors are barred from sponsoring sporting, social, or cultural events, and free distribution to consumers of any age is banned. Sale of energy drinks is also prohibited in restaurants and canteens within government, education, health, and sports facilities.

For residents and families, the updated rules mean clearer information on labels and tighter limits on how and where these products reach consumers, reinforcing safer choices for children and vulnerable groups.

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