Princess Reema Joins Women's Sports Network as Adviser

Princess Reema bint Bandar Al Saud, Saudi Arabia's ambassador to the United States, has joined the All Women's Sports Network (AWSN) as an adviser, a role announced on October 6, 2026. The appointment places a prominent Saudi figure at the center of efforts to broaden the reach of women's sports media across the region and beyond.

In her advisory capacity, Princess Reema will support the network's plans to expand its coverage of women's sports in the Middle East and internationally. The move signals growing momentum behind dedicated media platforms that focus specifically on women athletes and competitions.

As part of its regional ambitions, the network has outlined plans to stage its first Middle East sports festival in the first quarter of 2027. The event is expected to spotlight women's sport and draw attention to athletes and competitions in the area.

Why it matters

The appointment reflects the rising profile of women's sport in Saudi Arabia, where participation and visibility have expanded in recent years. Greater regional coverage can offer fans, families, and young athletes more opportunities to follow women's competitions and see role models on screen.

For communities across Riyadh, Jeddah, and other cities, the planned 2027 festival and expanded coverage may bring more women's sporting events and media attention closer to home in the years ahead.

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