Saudi Arabia Launches 'A Nation Without Obesity'

Saudi Arabia has launched a nationwide campaign called “A Nation Without Obesity” to encourage healthier lifestyles and tackle rising obesity rates. Led by the Ministry of Health, the initiative began in June 2025 and aims to reach one million beneficiaries in its first phase.

The campaign focuses on raising public awareness around healthier food choices, regular physical activity, and obesity prevention. It brings together government bodies, private-sector companies, and nonprofit organizations to spread its message across the Kingdom.

Why it matters to the community

Obesity remains a significant public health concern for residents and expats alike. By promoting practical steps—better nutrition and more movement—the campaign supports long-term wellbeing for families across Riyadh, Jeddah, and beyond. There are no fees, application steps, or registration requirements specified for participation.

In a separate effort, the Public Health Authority launched “Your Health, Your Choice” in September 2026, encouraging balanced food choices and reducing excessive added-sugar consumption. Like the first campaign, no specific fees, validity period, or mandatory registration details have been outlined for this initiative.

Together, these programs reflect a broader national push toward healthier daily habits, offering the community accessible guidance on nutrition and activity.

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