Saudi E-commerce via Mada Hits SR37.6bn in July 2026

Online retail spending in Saudi Arabia continued its upward march in July 2026, as e-commerce sales made through Mada cards reached SR37.6 billion, an 11.8% increase compared with SR33.6 billion in June 2026. The figures reflect sustained momentum in digital shopping across the Kingdom.

On an annual basis, e-commerce sales via Mada in July 2026 rose about 26% compared with the same month in 2025, underlining how quickly online payments are becoming part of everyday spending for residents and expats alike.

These figures cover online payment transactions completed on shopping websites and mobile applications using Mada debit cards. They do not include purchases made through Visa, Mastercard, or other credit cards, meaning the true scale of online spending is likely even larger.

To put the numbers in context, total points-of-sale (PoS) transactions across the Kingdom stood at roughly SR62.8 billion in July 2026. E-commerce via Mada now represents a substantial share of digital spending, showing how comfortable shoppers have become with paying online.

Why it matters

The growth story goes beyond a single month. Saudi Arabia's e-commerce market in 2026 is estimated at around USD 31.29 billion, up from USD 27.96 billion in 2025, with continued expansion expected in the coming years. In the second quarter of 2026, commercial registrations for e-commerce businesses climbed roughly 23% year-on-year, a sign that more entrepreneurs are moving into online retail.

For everyday shoppers in Riyadh, Jeddah, and beyond, this steady growth points to more choice, wider delivery coverage, and increasingly convenient digital payment options as the Kingdom's online economy matures.

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