Saudi Summer 2026 Campaign Spotlights Coastal Escapes

The Saudi Tourism Authority has rolled out its Saudi Summer 2026 campaign under the slogan “Our Summer, Our Way” (صيفنا على كيفنا), inviting residents and visitors to explore five domestic destinations: Aseer, the Red Sea, Jeddah, Taif, and Al-Baha.

The campaign centres on family-friendly activities, blending entertainment, nature, culture, and seasonal events across the featured regions. It aims to encourage domestic travel and give families a wider choice of local getaways during the summer months.

Travel packages and holiday deals tied to the campaign are being offered through a dedicated Saudi Summer Offers platform. A separate digital travel platform, “Unlock More,” brings together accommodation, attractions, cultural events, entertainment options, and travel packages in one place for summer 2026.

What each destination offers

For Jeddah, this summer’s coverage highlights Red Sea beaches, family entertainment, cultural experiences, shopping, dining, hotel packages, and leisure options. For Aseer, an interactive digital map for the summer season is available through the Discover Aseer platform, showing destinations, events, and experiences across the region.

The campaign matters to the community because it consolidates trip planning into easy-to-use platforms, making it simpler for families in Riyadh, Jeddah, and beyond to compare stays, activities, and deals in one place. With coastal escapes and mountain retreats among the options, the initiative supports the wider push to grow domestic tourism.

Saudi Living notes that no verified ticket prices, fees, or fixed validity periods for the campaign were confirmed at the time of writing. Travellers are advised to check the official platforms for the latest packages, venues, and event details before booking.

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