CEER Sets Sept 21, 2026 for First EV World Premiere
CEER, Saudi Arabia's first automotive company and vehicle manufacturer, has confirmed that it will reveal its first flagship electric vehicles on 21 September 2026. The debut will be staged as a global world premiere in the Kingdom, with a live stream serving as the main way for the public to watch.
The event will introduce two models at launch: an aspirational electric sedan and an electric SUV. The company plans to expand its range over the following years, aiming to bring seven models to market between 2026 and 2029 across the C, D and E segments, with multiple sedans and SUVs designed for Saudi and wider Gulf drivers.
Initial production of the flagship cars is planned at CEER's plant in King Abdullah Economic City (KAEC), with volume production targeted to begin in the fourth quarter of 2026. To support the launch and local manufacturing, the company has signed industrial and supply-chain agreements worth around SAR 5.5 billion.
What buyers still need to know
As of mid-September 2026, CEER has not published official retail prices in Saudi Riyal, booking fees, warranty periods, or detailed purchase and delivery processes for the sedan and SUV. No integration has been announced with government platforms such as Absher, Muqeem, Qiwa, Najiz, Nafath or Tawakkalna for ordering or ownership steps.
For now, CEER says its digital presence and social media accounts are the official channels for reveal details, teaser material and the live-stream link. The premiere marks a significant step for locally built electric mobility, and Saudi Living will share confirmed pricing and availability once officially announced.
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