LIONS Riyadh Creative Festival Set for December 2027

A new regional creative marketing festival called LIONS Riyadh has been announced through a partnership between the Ministry of Media and Tahaluf, forming part of the global LIONS network. The first edition is scheduled to take place from 6 to 8 December 2027 at مركز الملك عبدالله المالي in الرياض.

The three-day festival aims to develop national creative and marketing capabilities and support emerging talent, while strengthening local creative industries and opening new opportunities for investment, partnerships, and employment. Organisers say the event will give the Saudi and regional marketing community access to global benchmarks, industry intelligence, tools, learning programmes, and networking.

The programme will feature keynote sessions and talks on creativity, effectiveness, culture, and the future of the sector, alongside structured learning and training content for professionals and newcomers alike. Networking opportunities are designed to connect brands, agencies, chief marketing officers, creative leaders, and media and marketing professionals.

Focus on learning, not awards

Unlike some creative gatherings, LIONS Riyadh will not introduce a new awards competition. Instead, the event centres on learning, community building, and showcasing work — including a spotlight on Middle Eastern talent, ideas, and storytelling, with the goal of connecting Saudi creatives to international networks and markets.

The festival is planned to sit in strategic alliance with Athar – Saudi Festival of Creativity, complementing existing regional partnerships and expanding the Kingdom's role as a hub for creative marketing in the region.

As of now, published details cover the festival's date, location, objectives, and format. No official ticket prices, registration fees, or category pricing have been announced. Registration and participation are expected to be handled through the official LIONS Riyadh event platform operated with Tahaluf, rather than through government service channels.

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