Qiddiya Wins Top Destination Marketing Accreditation

The Qiddiya project, one of Saudi Arabia's flagship giga-projects under development southwest of Riyadh, has earned the highest mark of excellence in the Destination Marketing Accreditation Program, placing it alongside leading global entertainment destinations.

Qiddiya is being developed by Qiddiya Investment Company and is owned by the Public Investment Fund (PIF). It is planned as a large-scale destination bringing together entertainment, sports, and culture in a single location. Published Saudi investment descriptions currently list the site's size differently, with one figure noting 376 km² and another citing 334 sq. km.

Why it matters

Recognition through an established destination marketing accreditation reflects the standards a project is expected to meet in how it presents and promotes itself to visitors. For a destination still under development, earning a top-tier mark signals that its planning and marketing approach is being measured against international benchmarks.

For residents and visitors across Riyadh and the wider Kingdom, Qiddiya forms part of a broader push to expand entertainment, sports, and cultural options within Saudi Arabia, aligned with the country's long-term development goals under رؤية السعودية 2030.

As construction continues, details on individual venues, attractions, and visitor experiences are expected to be announced by the project's developers over time. Saudi Living will continue to follow developments as the destination takes shape.

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