The Ministry of Sport launched a nationwide sports campaign on 16 September 2026, timed with National Day, to encourage physical activity and active lifestyles across Saudi Arabia. The initiative invites residents and citizens in every region to take part in fitness and community sports activities.
The campaign focuses on promoting regular exercise, healthier daily habits, and wider community participation in sport. Its messages are being shared through targeted multimedia content and social-media channels, making it easy for people to follow along and get involved.
Why it matters
Encouraging fitness and active living is a growing priority across the Kingdom, and campaigns like this aim to make sport a natural part of everyday routines for families and individuals alike. Tying the initiative to National Day gives it added visibility and connects healthy living with a moment of national celebration.
At this stage, no participation fee, registration process, validity period, or specific venues have been announced, and no official application channel has been confirmed. Community members interested in taking part can follow the campaign's messages through the official multimedia and social-media content being distributed.
Saudi Living will share further details if additional information about the campaign is confirmed.
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