Savvy Games Group and NEOM signed a memorandum of understanding in Saudi Arabia on 26 January 2026 to strengthen the Kingdom's games and esports sector by connecting two of its key startup-support programs.
The partnership links Savvy's Nine66 Incubator with NEOM's Level Up Accelerator. Under the agreement, Saudi gaming startups that graduate from Nine66 will move into a coordinated pathway leading to NEOM's accelerator, creating a clearer route for young studios to grow.
Startups on this pathway are set to receive training, resources, mentorship, and acceleration support, along with help accessing funding and preparing to attract investment. The aim is to give local developers the tools they need to build sustainable businesses.
Why it matters
The initiative supports Saudi Arabia's National Gaming and Esports Strategy and the wider goals of رؤية السعودية 2030, which position gaming and esports as a growing part of the national economy and a source of skilled jobs for young Saudis.
For the community, the collaboration signals continued investment in local talent, offering aspiring developers and entrepreneurs a more structured path from early ideas to funded, investment-ready ventures. No fees, application charges, dates, venues, or specific procedures were announced for the partnership.
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