US Visitors Top Spenders in Saudi Tourism at SAR 21,530

Visitors from the United States now record the highest average trip spending among all inbound markets to Saudi Arabia, at roughly SAR 21,530 per visitor — about double the overall inbound average of SAR 10,405 The figure highlights the growing value of high-spending travellers as the Kingdom expands its tourism sector.

Inbound tourism spending in Saudi Arabia reached about SAR 176.6 billion in 2025, while total spending from domestic and inbound tourism combined stood at around SAR 303–304 billion. The Kingdom welcomed 29.3 million inbound tourists and 93.3 million domestic tourists last year, totalling roughly 122–123 million tourist trips.

Travel channels reveal where the money flows. Air travellers spent an average of SAR 7,096 each, making up 69% of inbound arrivals and 81% of inbound spending. Land arrivals averaged SAR 3,617 (30% of arrivals, 18% of spending), while sea arrivals averaged SAR 6,913 but accounted for just 1% of both arrivals and spending.

On how visitors spend, accommodation services took the largest share at 33% of inbound spending, followed by shopping at 22%, food and beverage at 13%, local passenger transport at 8%, and cultural, sports and entertainment services at 3%, with other services making up 21%.

Why it matters

In the first half of 2025, inbound tourists stayed an average of 6.7 nights, while domestic travellers averaged 18.6 nights, with leisure, shopping, sports, religious and family visits among the main purposes. Analyses covering 2019–2030 project average spend For residents and businesses, stronger visitor spending supports jobs in hospitality, retail and transport — a core goal of رؤية السعودية 2030.

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