Live Lighter Campaign Marks Saudi National Day

Novo Nordisk Saudi Arabia has launched a health awareness campaign called “Live Lighter” (“عيشها أخف”) to coincide with Saudi National Day in September 2026. The initiative focuses on raising awareness about obesity and encouraging people across the Kingdom to learn more about weight management.

As part of the campaign, a series of short videos were shared across Meta platforms and TikTok during the Saudi National Day period. The clips aim to open up conversation about health and weight in a simple, accessible way for a wide audience.

The campaign encourages anyone concerned about their health or weight to speak with a doctor or a qualified healthcare professional. Rather than offering quick solutions, its central message is to seek proper medical guidance and make informed decisions with the support of specialists.

Why it matters

Obesity and weight-related health issues affect many families in Saudi Arabia, and public awareness efforts play an important role in helping residents understand their options. By combining a national occasion with a clear health message, the campaign aims to reach people where they already spend time — on social media — and to normalize the step of consulting a professional.

For residents and expats alike, the key takeaway is straightforward: those with concerns about their weight or overall health are advised to consult a doctor or qualified healthcare specialist for personalized guidance.

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