Novo Nordisk Launches "Live Lighter" Health Campaign

Novo Nordisk Saudi Arabia launched a national health awareness campaign titled "Live Lighter" (عيشها أخف) on 21 September 2026, timed with the National Day. The campaign focuses on raising awareness about obesity and encouraging people to seek accurate weight-management information.

The initiative promotes early conversations with doctors or qualified healthcare professionals, aiming to help individuals better understand their health options and take informed steps toward healthier lifestyles.

Campaign content is being shared across Meta platforms and TikTok, making it accessible to a wide online audience across the Kingdom. Those who want to learn more are directed to visit sa.novocare.com for additional information and educational resources.

Why it matters

Obesity remains a significant health concern for many communities in Saudi Arabia, and awareness efforts like this encourage residents to start early discussions about weight and overall wellbeing. By keeping the message simple and widely available online, the campaign aims to reach families and individuals who may benefit from learning more about their health.

The campaign does not involve any fees, registration steps, appointment procedures, or government transactions. It is focused solely on awareness and directing the public to reliable educational content. No physical venues, locations, or operating hours have been announced as part of the initiative.

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